ON-PAGE SEO TO SKYROCKET YOUR BRAND
What is On-Page SEO?
On-page SEO is the practice of optimizing some aspects of your website, which can lead to you appearing higher in the search engine's rankings. It's essential to help search engines understand how to interpret your website when they (like Google) crawl it. But not only Google, but you also want your customers to quickly understand what your website is about in addition to each of your web pages.
Help search engines understand what your web page is about (and users)
Identify that page relevant to certain keywords or search phrases
Provide helpful content on a web page that search engines will want to rank
Why is on-page SEO so important?
On-page SEO is crucial as it can be a big difference maker for your website's online visibility, exposure, and ranking. This involves making critical improvements to your actual website, including webpage meta keywords, sitemap generation, keyword research and density, internal linking, mobile SEO, page headers, Google Analytics, and more. Each web page needs to be optimized for on-page SEO in a way that is aligned with the user's search intent. For example, if a user searches for "how to grill a steak," Google will populate the first page of the search results with web pages that answer that question in a helpful way. This can include the use of not only the specific keyword the user typed in the search bar but also synonyms. Yes, that's right, synonyms. Google is smart, and it can quickly identify words with similar meanings. But don't expect to just appear on the first page overnight because you wrote a blog post about how to grill a ribeye. On-page SEO includes a lot more. But if done correctly, it can be very effective. That's what we'll help you do.
OUR ON-PAGE SEO PROCESS
We'll start with a detailed website audit to discover how your website ranks in search results and any technical issues that may be holding you back.
We'll prepare a detailed keyword analysis to understand your most valuable keywords as well as your competitors.
After learning key details we'll implement strategies to tweak and optimize your website to increase its visibility and build full, customized reports.
How to Optimize for On-Page SEO
Content: The content of your page is a big factor when determining where you should rank. If someone lands on your page after searching for "how to grill a steak," it's important to make sure you provide what the user is looking for. This can be done by explaining the importance of cooking temperatures and different types of cuts of steak and providing how-to instructions or a detailed step-by-step guide from start to finish. And most important, make sure your web page is linkable. Allow people to share it and link to it.
Title Tags: After content, title tags are the second most important aspect of on-page SEO. A title tag specifies the title of a specific web page. The title tag will be displayed as part of the snippet that appears in the search result (SERP). It looks like a clickable headline. It's crucial that the title tag is accurate and relevant to the page's actual content. A title tag is a big factor in helping search engines understand exactly what a web page is about.
URLs: Your URL structure is important in showing the hierarchy of the content on a web page. A good example will look something like this: steaks.com/grilling/ribeye or steaks.com/grilling/filet-mignon. In this example, you're telling Google that your web page is about grilling a ribeye or filet mignon steak. You want to make sure your URL also has your title tag within it, too.
Image alt text: This is adding a title to each of the images you use on your website. For example, if you display a photo of a ribeye steak on your grilling web page, your alt text for that photo might look something like this: grilling-steak-ribeye
NEW, Video: Videos NEED to be on your website these days. Why is video SEO so important? A relevant, helpful video can help you appear on the first page of Google search results when done creatively and right.
3 Key Ways to Improve On-Page SEO
Once we figure out your most important keywords to help you rank, we'll use that keyword (with helpful content) within the first 100 words on your web page as well as H1, H2 and title tags.
Publish content that is deserving of a 1st-page rank. This can be in the form of informative blog posts or videos. It needs to be helpful, unique and optimized for search intent, properly using those keywords (not overusing) within the content being written.
Building reports for keywords, competitor audits, and analytics is crucial to staying up to date. We'll create detailed reports with Google Analytics, Search Console, Data Studio, and our favorite, Airtable. See more about Airtable here.